Keyword analytics
A Merch keyword tool that counts the competition
Search volume tools tell you how many shoppers type a phrase. On Merch the other half matters as much: how many designs already use it, and whether that number is growing.

Design count per phrase
One and multi-word phrases taken from live Merch listings, ranked by how many designs use them.
Trend line and change
A sparkline and percentage change show whether a phrase is getting more crowded or less.
Filter by listing date
Limit counts to designs listed in a date range to see what is new.
One click to the designs
Open any phrase as an exact-phrase search in Merch Research.
How to use it
- 1
Type a broad niche word, for example a job or a hobby.
- 2
Read the longer phrases it returns: they are sub-niches with fewer designs.
- 3
Prefer phrases with steady demand (designs ranking in Merch Research) and a flat or falling design count.
- 4
Use the winning phrase in your title and bullets, after a trademark check.
Questions
Is this Amazon search volume?
No. It counts Merch designs that use the phrase. Pair it with rank data in Merch Research to judge demand.
Where do the phrases come from?
From the titles of live Merch listings in NicheKite's dataset.
More Amazon Merch tools
- Merch ResearchSearch live Merch designs by keyword, BSR, price, style and listing date.
- Trend HuntingDesigns whose rank improved most in the last 30 days.
- Merch ArchivesThe designs that were selling on any archived day.
- Trademark checkerCheck titles and phrases against 616,041 USPTO class 25 records.
- Merch calendar4,488 holidays and observances for the US, UK and Germany.
Try it on the niche you are working on
Search it, sort it by fastest rising and check the title before you upload.